UK Government and video games industry join forces in fight against coronavirus - AIR Entertainment
  • Review Policy
  • Privacy Policy
  • Contact Us
AIR Entertainment
  • Home
  • News
  • Reviews
    Pumpkin Jack PS4 Review – The definitive Halloween experience

    Pumpkin Jack PS4 Review – The definitive Halloween experience

    Monster Sanctuary PS4 Review – Gotta hatch ’em all

    Monster Sanctuary PS4 Review – Gotta hatch ’em all

    Review: Monster Energy Supercross 4 (PS4) – The bike strikes back

    Review: Monster Energy Supercross 4 (PS4) – The bike strikes back

    Tales of the Neon Sea (Review) – 2D Cyberpunk Detective Glory

    Tales of the Neon Sea (Review) – 2D Cyberpunk Detective Glory

    Review: Redout: Space Assault (PS4) – To boldly go where we’ve all been before.

    Review: Redout: Space Assault (PS4) – To boldly go where we’ve all been before.

    Vermintide 2 (PC) – 3 Years Old and Still Awesome

    Vermintide 2 (PC) – 3 Years Old and Still Awesome

    Ys IX - Monstrum Nox

    Review: Ys IX – Monstrum Nox – Prison break groundhog day

  • Forums
  • Game Trailers
    • Indie Game Trailers
  • Login
  • Register
No Result
View All Result
  • Home
  • News
  • Reviews
    Pumpkin Jack PS4 Review – The definitive Halloween experience

    Pumpkin Jack PS4 Review – The definitive Halloween experience

    Monster Sanctuary PS4 Review – Gotta hatch ’em all

    Monster Sanctuary PS4 Review – Gotta hatch ’em all

    Review: Monster Energy Supercross 4 (PS4) – The bike strikes back

    Review: Monster Energy Supercross 4 (PS4) – The bike strikes back

    Tales of the Neon Sea (Review) – 2D Cyberpunk Detective Glory

    Tales of the Neon Sea (Review) – 2D Cyberpunk Detective Glory

    Review: Redout: Space Assault (PS4) – To boldly go where we’ve all been before.

    Review: Redout: Space Assault (PS4) – To boldly go where we’ve all been before.

    Vermintide 2 (PC) – 3 Years Old and Still Awesome

    Vermintide 2 (PC) – 3 Years Old and Still Awesome

    Ys IX - Monstrum Nox

    Review: Ys IX – Monstrum Nox – Prison break groundhog day

  • Forums
  • Game Trailers
    • Indie Game Trailers
No Result
View All Result
AIR Entertainment
No Result
View All Result
Home announcements

UK Government and video games industry join forces in fight against coronavirus

Andi by Andi
April 6, 2020
in announcements, News/Rumours
0 0
0
UK Government and video games industry join forces in fight against coronavirus
0
SHARES
2
VIEWS
Share on FacebookShare on Twitter

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT
 

  • Government partners with leading UK video games companies to help get essential health messaging into more UK homes
  • Geotargeting technology will see ‘Stay At Home, Save Lives’ messaging appear in some of the world’s most popular games, including Candy Crush Saga, Sniper Elite 4, DiRT Rally 2.0 and Farm Heroes

The Department for Digital, Culture, Media and Sport is working with some of the UK’s leading games companies to feature the government’s clear  ‘Stay At Home, Save Lives’ instruction in some of their most popular games to help stop the spread of coronavirus.

Getting through the crisis will require a collective national effort and every generation has a role to play, everyone’s actions right now can have a direct impact upon the lives of others. Young people spend more time playing video games than the rest of the population (UKIE), which is why in-game messaging represents a creative, targeted, and immediate way to help reinforce the government’s Stay Home, Protect the NHS, Save Lives message, to gamers.

Culture Secretary, Oliver Dowden, said:

“It is absolutely vital that we all follow the simple government advice to stay at home, protect the NHS and save lives. I’m delighted to see the UK’s brilliant video games industry stepping up to strongly reinforce this message to gamers across the UK.”

Support from UK video games companies to date include:

Activision Blizzard King are inserting “Stay At Home” messaging in their network of mobile games, most notably Candy Crush Saga. The firm has also donated more than 230 “digital poster” advertising spaces in London, where they would normally advertise their own products, to be used for crucial public health messaging.

‘Stay At Home’ posters are already being featured in Codemasters’DiRT Rally 2.0, played by millions of unique users since its launch in February 2019, and the company is now looking at ways to roll out more essential health messages in games across Europe and the U.S. in the coming weeks.

Rebellion will be including “Stay At Home” messaging on their games landing page launch sites (the landing page when you load up a game) for their games, with the capacity for these messages to link to relevant gov.uk pages where appropriate.  As well as developing games, Rebellion also publish comic books and have also offered advertising in these.

Humam Sakhnini, President of King said:

“Everyone at Activision Blizzard, and the King team I lead, are delighted that we’re able to play a small part and help with the delivery of vital public health information. Through our millions of players we’re able to assist Public Health England and the NHS spread their life saving message: stay at home, protect our NHS, and save lives”.

Jason Kingsley OBE, Co-founder and CEO of Rebellion:

 “We’re delighted to be working with the DCMS on this excellent initiative. We know how fundamentally beneficial video games, like Sniper Elite and Strange Brigade, and comics, like 2000 AD, have been and will continue to be for many of us during this extraordinary time. It makes total sense for us to help promote important public health messaging while keeping those fans entertained in the safety of their homes.”

Toby Evan-Jones, VP Business Development at Codemasters:
“At Codemasters we came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the Coronavirus communication effort. This week, through collaboration with Bidstack Group PLC (providers of the ad-replacement infrastructure), we began delivering a version of Public Health England’s “Stay Home Save Lives” message into DiRT Rally 2.0. It’s fantastic to see conversations already being sparked amongst our community.”

Approximately 37 million people in the UK play games, and there are around 2,277 active video game companies in the UK. Any company wishing to support the fight against coronavirus through in-game messaging and other initiatives should contact DCMS on enquiries@culture.gov.uk

Tags: Games industry
Previous Post

Resident Evil 3 Remake Review

Next Post

BE MORE SAINTS! SAINTS ROW® THE THIRD™ REMASTERED ANNOUNCED FOR 22 MAY

Andi

Andi

Related Posts

Ludwig to Donate ‘Subathon’ Streams Final Day Earnings to Charity
News/Rumours

Ludwig to Donate ‘Subathon’ Streams Final Day Earnings to Charity

April 13, 2021
Firaxis Announces Big Barbarian Changes Coming to Civilization VI!
News/Rumours

Firaxis Announces Big Barbarian Changes Coming to Civilization VI!

February 17, 2021
The Beast Inside PC Review – Terrifying Time Travel.
announcements

The Beast Inside PC Review – Terrifying Time Travel.

February 18, 2021
NIOH 2 PC Review (Out Now!)
announcements

NIOH 2 PC Review (Out Now!)

February 7, 2021
Starship Troopers – Terran Command Everything we know
News/Rumours

Starship Troopers – Terran Command Everything we know

March 7, 2021
The Company of Wolves 1984 Film Review(Spoilers)
announcements

The Company of Wolves 1984 Film Review(Spoilers)

January 24, 2021
Next Post
BE MORE SAINTS! SAINTS ROW® THE THIRD™ REMASTERED ANNOUNCED FOR 22 MAY

BE MORE SAINTS! SAINTS ROW® THE THIRD™ REMASTERED ANNOUNCED FOR 22 MAY

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

affiliate


Pre-Purchase HITMAN 3 for PC at Green Man Gaming

  • Trending
  • Comments
  • Latest
Genshin Impact Verifying Issues/Stuck on Verifying – How to Fix!

Genshin Impact Verifying Issues/Stuck on Verifying – How to Fix!

December 24, 2020
Top 10 Richest Video Game Companies

Top 10 Richest Video Game Companies

January 31, 2021
Best Among Us Match Settings For All Numbers of Players

Best Among Us Match Settings For All Numbers of Players

October 25, 2020
How to Stop Enemies From Spawning In Your Valheim Base

How to Stop Enemies From Spawning In Your Valheim Base

March 1, 2021
Genshin Impact Verifying Issues/Stuck on Verifying – How to Fix!

Genshin Impact Verifying Issues/Stuck on Verifying – How to Fix!

14
The Sims 4 Nifty Knitting Stuff Pack Review | AIR Entertainment

The Sims 4 Nifty Knitting Stuff Pack Review

10
Doom Eternal Review Cover Image

Doom Eternal Review PS4: Is It Worth Buying?

10
Demolish & Build Switch Review | AIR Entertainment

Demolish & Build 2018 Review | Nintendo Switch

8
Ludwig to Donate ‘Subathon’ Streams Final Day Earnings to Charity

Ludwig to Donate ‘Subathon’ Streams Final Day Earnings to Charity

April 13, 2021
Resident Evil Series – Why The Periodic Gameplay Overhauls are Good for the Series

Resident Evil Series – Why The Periodic Gameplay Overhauls are Good for the Series

March 22, 2021
Pumpkin Jack PS4 Review – The definitive Halloween experience

Pumpkin Jack PS4 Review – The definitive Halloween experience

March 22, 2021
Red Dead Redemption 2 The Outlaw Pass 5 – Out Now!

Red Dead Redemption 2 The Outlaw Pass 5 – Out Now!

March 16, 2021

Advert

Advert

AIR Entertainment

We are a small independent gaming website, we love all thing's gaming, from huge triple A titles to small indie hidden gems.

Our Friends

Pea Head Games

Recently Active Members

Profile picture of Illusive
Profile picture of Luke Pillar
Profile picture of Japes
Profile picture of jamie_KM
Profile picture of Home Health Care Allentown
Profile picture of beratepeel
Profile picture of arrestworks
Profile picture of melvin70g965856
Profile picture of maggiecoffey534
Profile picture of Неистовый [ Неистовый ]
Profile picture of Волшебник ▻ Волшебник
Profile picture of alicedeacon9755
Profile picture of Cara Mudah Main Judi Slot Online Di Daftar Agen Judi Online Terbaik Di Indonesia 2021
Profile picture of arnulfohouck374
Profile picture of Fracter
  • Review Policy
  • Privacy Policy
  • Contact Us

© 2021 Air Entertainment.

No Result
View All Result
  • Home
  • News
  • Reviews
  • Forums
  • Game Trailers
    • Indie Game Trailers
  • Login
  • Sign Up

© 2021 Air Entertainment.

Welcome Back!

Sign In with Facebook
OR

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Sign Up with Facebook
OR

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In